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What do we write about in B2B marketing?

B2B marketing in Central Europe follows different rules than in the US: smaller markets, heavier weight on references and stronger links between marketing and sales. In this category you will find articles for marketing managers and heads of marketing who work with CEE segmentation, intent signals, account-based marketing and sales–marketing alignment. We write about how to use the depth of BizMachine data for targeted campaigns in Czech and Slovak segments, how to measure marketing impact on pipeline, and how to define an ICP that matches the reality of the CEE market — not a template copied from global tools. Concrete playbooks, real segmentation examples and numbers from actual campaigns, not general advice.

Last updated: April 2026