Turn Data into Your Marketing Advantage

Gain an edge with data on the market, companies, and decision-makers. BizMachine helps B2B marketers target campaigns smarter, personalize more precisely, and achieve better results—without wasting time or budget.

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Power your marketing strategy with data from BizMachine

Whether you're analyzing the market, looking for new opportunities, or refining your ICP – BizMachine data ensures your decisions are grounded in facts, not assumptions.

Get a clear view of the market and define your target segments

Get a complete view of the market with access to over 2.8 million companies and sole traders—including information on technologies used, available e-shops, decision-maker contacts, and more. Segment your audience by size, industry, growth, or activity—and uncover opportunities you might have missed.

Access the full market: over 2.8 million companies and sole traders.
Build precisely defined segments and discover new opportunities using 70+ filters (e.g. location, industry, technology, number of e-shops, etc.).
Tailor your campaigns to each segment and boost conversions through personalization.

Prioritize your opportunities

Focus on the companies that best match your Ideal Customer Profile (ICP). With ICP scoring, it’s easy to distinguish which opportunities are worth pursuing—and which ones to set aside—so you can increase the effectiveness of both your marketing and sales efforts.

Get a clear view of who to contact first.
Avoid companies that don’t meet your key criteria.
Save time and budget through consistent prioritization.

BizMachine empowers every stage of your campaign planning

Make your marketing more tactical with data. Know who to target, when, and why.

Save time on campaign preparation

Find your target audience—including contacts—directly in Prospector, and easily connect the data to your marketing tools. Or export your lists and upload them wherever you need—into platforms like LinkedIn, Google Ads, Meta, and more.

Simplify your ABM and outbound campaigns while increasing their effectiveness.
Filter, segment, and target based on data—not intuition.
Bring data, targeting, and campaign execution together—and save valuable time.

Target the right companies at the right moment

Reach businesses that truly match your Ideal Customer Profile—by industry, size, growth, tech stack, and more— and are actively open to change. By tracking sales signals such as leadership shifts, rapid growth, new funding, or acquisitions, you always know what’s happening inside your prospects.

Time your campaigns perfectly—contact companies just when they’re ready to act.
Pick the right campaign format and capture higher-quality leads.
Focus on ICP-fit companies to boost conversion rates and spend your budget wisely.

Check how signals work

Focus your campaign on key decision-makers

With BizMachine you not only understand how companies behave—you also get direct access to the people who make the decisions.

Tap into over 800k individual contacts—200k of them verified decision-makers.
Quickly build lists with email addresses or LinkedIn profiles for ABM campaigns.
Reach the right people, in the right way, at the right time, and boost engagement through personalization.

Find out who visited your website

Improve campaign conversions through continuous optimization

The WebTracks tool identifies anonymous visitors to your website, giving you clear insight into whether—and how—your campaigns are working. Are the companies you targeted actually landing on your site? Do they fit your ICP? The profile of incoming companies tells you instantly whether your campaigns are on track.

See which companies have shown interest—and whether they match your Ideal Customer Profile.
Verify that your campaigns are reaching the intended audience, or spot when adjustments are needed.
Find out what companies from specific segments are interested in on your website.

Marketing roadblocks — and how to overcome them

Gain a complete, data-driven view of your market and competitive landscape. Identify the key players in every segment and track how your competitors behave. Use intuitive filters to map your target groups and instantly see both the companies you already work with—and the ones still waiting to be won.

Marketing with vs. without data: what’s the real-world difference?

BizMachine delivers the data you need to answer your most critical marketing-planning questions. Is it worth entering a new segment? Which target group has the greatest growth potential? Where should you aim your next campaign? With structured insights into companies, their development, and real-time market signals, you can be sure your decisions are driven by data—not intuition. The examples below illustrate common, day-to-day marketing challenges.