Comparative table

Direct comparison

Parameter

BizMachine

LinkedIn Sales Navigator

Best for

B2B prospecting in Central Europe, sales intelligence, market analysis, B2B data for AI agents

Social selling, relationship-based selling, networking

Data sources

Business registers, financial statements, government resources, corporate websites and many more

LinkedIn user profiles (data that users enter themselves)

Business Coverage

11.7M companies in 5 countries (CZ, SK, HU, DE, PL)

67-70M corporate pages globally, but only a fraction in CEE

Active Czech entities

867,000+ companies, 2M+ self-employed persons (2.89M entities with total IDs)

3.2M registered, just a fraction of monthly active

Contact data

✓ 998,000+ contacts

✗ Contacting via InMail (50 messages/month)

Financial data

✓ Turnover, profit on financial statements (where available)

✗ Estimated turnover range only

CZ IČO

✓ Yes

✗ no

CZ-NACE codes

✓ Yes (standard classification)

✗ No (own 434 LinkedIn categories)

Ownership structures

✓ In-depth mapping from the Commercial Register

✗ no

Working with data

✓ CSV, API, CRM integration

~ Limited CSV export (just name, position, company, profile URL), CRM integration

Buying Signals

✓ 55+ types from across the market

~ Behavioral signals on LinkedIn

AI features

✓ AI Prioritization, AI-ready data

~ Account IQ, Lead IQ (English only, Advanced+)

Identification of visitors to the site

✓ WebTracks

✗ no

Interface language

✓ 5 languages (CZ, EN, DE, SK, PL)

~ 7 languages — English is not supported

Price (annual)

Core: ~$960/year, Advanced: from ~$1,680/year, Advanced Plus: individual

Why Czech companies are supplementing Sales Navigator with BizMachine

LinkedIn Sales Navigator is a good tool. For the Czech B2B market, however, most of the time it is not enough. Here are the reasons why our customers added BizMachine to their workflow — or replaced Sales Navigator completely with BizMachine tools.

Common Issue: Lack of Small Business Coverage

B2B lead generation agency, switched from LinkedIn Sales Navigator to BizMachine due to a lack of small business coverage. Their clients needed to reach realtors, financial advisors and other small entrepreneurs — there simply aren't enough of them on LinkedIn.

Common problem: No financial details for qualifications

Business teams in insurance, finance or logistics need to filter firms by turnover, profit or headcount from verified sources. LinkedIn Sales Navigator offers only estimated turnover ranges (e.g., “$1M—$10M”), which rank in broad bands and tend to be inaccurate — LinkedIn itself admits that the numbers may differ from reality.

Common Issue: Limited Reach Options

With 50 InMail credits per month and no ability to get emails or phones, Sales Navigator is limiting for outreach teams. BizMachine can help you get contacts for 998,000+ people in the Czech Republic, including contacts at management level.

BizMachine Customer Results

Specific metrics that customers report after deploying BizMachine

Area of use

Typical result

Customer example

Sectors

Saving time on prospecting

50% reduction in administration

Liftago, a.s.

Logistics

Evaluation of potential

Potential for buying premium vehicles

BMW

Automotive

More precise targeting of campaigns

Data from fleet, plants, energy

calculator.cz

Financials

Qualification of inbound leads

More efficient assessment thanks to CRM integration

Global Payments

Financials

Identification of new customers

Direct contacts to decision makers

Media Factory Group

Marketing

Regional Sales Planning

A more accurate picture of customer layout

MAN Trucks & Buses

Automotive

Multi-country prospecting

Unified process in CZ, SK and PL

Merchantee

E-commerce

Preparing for the meeting

Hours of work saved

Assetio

Financials

Why Businesses Choose BizMachine Instead of LinkedIn Sales Navigator

Contacts, not just InMail

With BizMachine you can find up to 998,000+ verified emails and phones in the Czech Republic. Sales Navigator only offers InMail (50 messages per month) — with no direct contact.

The Whole Market, Not Just a LinkedIn Cutout

BizMachine covers 2.89 million economic entities in the Czech Republic from public registers. Sales Navigator only sees those who have a profile on LinkedIn — and most Czech companies in traditional industries do not have one.

Financial data from the financial statements

Actual turnover, profit and other financial indicators directly from the financial statements. Sales Navigator offers only estimated turnover ranges, which are entered by users themselves.

55+ trading signals from the market

Job advertisements, changes in management, tenders, subsidies, technological changes — signals from dozens of sources. Sales Navigator only tracks activity on LinkedIn.

Interface in Czech (and 4 other languages)

BizMachine Prospector works in Czech, Slovak, Polish, German and English. Sales Navigator does not support Czech — the interface is only available in 7 Western languages.

Identification of visitors to the site

BizMachine WebTracks shows which businesses visit your website — without cookies, in accordance with GDPR. Sales Navigator does not offer this feature.

Fundamental difference: data platform vs. network tool

LinkedIn Sales Navigator is a prospecting tool within the LinkedIn network. It allows you to search for people, filter by position, seniority or industry, and reach them through InMail. It's strong where LinkedIn is strong - that is, in Anglo-Saxon countries with 90% + penetration of professionals.

BizMachine is a B2B data platform built on public data sources. It processes data from business registers, financial statements, company websites, job advertisements and dozens of other sources. It doesn't require anyone to have a LinkedIn profile - it covers the entire market.

For Czech and Central European B2B prospecting, this is a fundamental difference. LinkedIn has 3.2 million registered members in the Czech Republic, but only a fraction of them are active monthly. This is a fraction of the 2.89 million registered economic entities in the Czech Republic. A large proportion of Czech companies — especially in manufacturing, construction, logistics and traditional sectors — are simply not on LinkedIn.

However, this does not mean that Sales Navigator is useless. Excellent for social selling and relationship building. But being the only data source for B2B prospecting in the Czech Republic is not enough.

Sales Navigator sees a cutout of the market. BizMachine sees the entire map of your market.

Honest assessment

When is LinkedIn Sales Navigator a Better Choice

LinkedIn Sales Navigator is a powerful tool, and there are situations where it makes more sense than BizMachine:

You sell to Anglo-Saxon markets (US, UK, Canada). At 90% + penetration of LinkedIn, Sales Navigator is a virtually complete database.

Your sales are based on relationships and building a personal brand.

You need a social selling tool. Sales Navigator is the best on the market for selling through the LinkedIn network.

You target specific senior positions in technology firms. In the tech sector, LinkedIn penetration is high even in the Czech Republic.

Many of our customers use BizMachine and Sales Navigator at the same time. BizMachine as a data platform for identification and qualification of the entire market, Sales Navigator for building relationships and social selling for selected prospectuses. Instruments are not excluded - they are supplemented.

Example

What it looks like in practice: the business team of an insurance company

Imagine the sales team of a medium-sized insurance company with 200 salespeople reaching out to Czech companies.

With LinkedIn Sales Navigator

The merchant opens the Sales Navigator, searches for the “director” in the insurable industries. He gets a list of profiles - but no company turnover, no fleet data. It cannot filter by ID or NACE. You can only contact prospects via InMail (50 messages per month) — extremely insufficient for 200 traders.

With BizMachine

The trader opens BizMachine, sets ICP (industry, turnover, number of employees, region), adds signals (management change, turnover growth, new branch). It receives a list of qualified companies with an ID number, a turnover from the financial statements, a direct contact with the decision-maker — and sends a segment to CRM with one click. The team knows exactly who to reach out to, when and why.

BizMachine Prospector vs LinkedIn Sales Navigator

Are you looking for a tool for B2B prospecting in the Czech market and considering whether LinkedIn Sales Navigator is still enough for you — or if you already need a data platform like BizMachine?

998K+

55+

5

11,7M

Our Perspective

Direct comparison

Why Czech companies are supplementing Sales Navigator with BizMachine

LinkedIn Sales Navigator is a good tool. For the Czech B2B market, however, most of the time it is not enough. Here are the reasons why our customers added BizMachine to their workflow — or replaced Sales Navigator completely with BizMachine tools.

Common Issue: Lack of Small Business Coverage

Common problem: No financial details for qualifications

Common Issue: Limited Reach Options

Specific metrics that customers report after deploying BizMachine

Why Businesses Choose BizMachine Instead of LinkedIn Sales Navigator

Contacts, not just InMail

The Whole Market, Not Just a LinkedIn Cutout

Financial data from the financial statements

55+ trading signals from the market

Interface in Czech (and 4 other languages)

Identification of visitors to the site

Fundamental difference: data platform vs. network tool

LinkedIn Sales Navigator is a powerful tool, and there are situations where it makes more sense than BizMachine:

What it looks like in practice: the business team of an insurance company

Imagine the sales team of a medium-sized insurance company with 200 salespeople reaching out to Czech companies.

With LinkedIn Sales Navigator

With BizMachine

Frequently Asked Questions

Find out what we know about your market

LinkedIn Sales Navigator shows you who has a LinkedIn profile. BizMachine shows you the entire map of your market — including companies you didn't know about. Book a free consultation and test access.

Company

Products

Industries

Data