Tool comparison, May 2026
verified contacts in CEE
sales signals from real market activity
central European countries (CZ, SK, HU, DE, PL)
companies in the database from public registries
We are BizMachine, but we built this comparison on publicly verifiable facts, user reviews, and the real limitations of both tools. The goal is straightforward: help you choose the tool that fits your situation.
The key difference in one sentence
Cognism covers all of Europe in breadth - strongest in UK, DACH, and Western Europe. BizMachine Prospector covers Central Europe in depth - 11.7 million companies across 5 CEE countries, 55+ local sales signals, and 5.4M+ verified contacts with a link to the public source for each one. For companies selling in both regions, both tools work well alongside each other.
Comparative table
Parameter
BizMachine Prospector
Cognism
Winner for CEE
Best for
B2B teams selling in Central Europe (CZ, SK, HU, PL, DE) - company database + sales intelligence
International teams targeting UK, DACH, and Western Europe - sales intelligence + contact data
Depends on market
Company coverage (global)
11.7M companies in 5 CEE markets; limited outside CEE
Global, strongest in UK, USA, DACH
BizMachine for CEE / Cognism for UK + DACH
Decision-maker contacts
5.4M+ verified contacts in CZ with a link to the public source for each contact
10M+ phone-verified mobiles globally, Diamond Data premium tier manually verified
BizMachine for CEE / Cognism for UK + Western Europe
Contact verification method
Link to public source (registries, company websites, LinkedIn) - fully auditable
Automated verification + manual review for Diamond Data
Depends on preference (auditability vs. mobile accuracy)
Buying signals
55+ types: hiring, management changes, tenders, technology, vehicle fleets, insolvency, expansion
Hiring, funding, job changes, technographics + Bombora intent data about companies web searches
BizMachine for CEE-specific signals / Cognism for global intent data
Company financial data
Financial statements from official sources: revenue, profit, historical trends
Revenue, headcount, location
BizMachine
Prioritization
Custom ICP indicator, AI prioritization by potential
Bombora intent data on market search behavior
Depends on use case
Company ownership structure
Mapping of parent and subsidiary companies across 5 CEE countries
Cognism does not list this feature in its public offering
BizMachine
CRM integrations
Salesforce, HubSpot, Pipedrive, Raynet
Salesforce, HubSpot, Pipedrive, Dynamics, Bullhorn + Salesloft, Outreach, Zapier and more
Cognism (more integrations globally) / BizMachine (the only one with Raynet)
Pricing model
Predictable annual subscription with no per-contact credits
Per-user subscription + credit system
BizMachine for high volumes / Cognism more flexible for small teams
Browser extension
Prospector GO (Chrome)
Chrome extension for LinkedIn prospecting
Depends on workflow
Website visitor identification
WebTracks (B2B visitor identification)
Cognism does not offer this feature
Cognism does not offer this feature
API access
REST API
REST API
Both
Companies in Central Europe consist largely of small and medium-sized enterprises and sole traders. Cognism covers a global database with a focus on the UK, US, and DACH markets, but according to review platforms, data depth in the CEE region is lower.
Sales teams in insurance, finance, or logistics need to filter companies by revenue, profit, or headcount from verified sources. Cognism provides estimated revenue and headcount for companies - without data from financial statements. For accurate qualification of CEE companies, that often falls short.
Cognism uses a credit system - every newly revealed contact costs one credit. For sales teams that regularly prospect large volumes of companies in Central Europe, this can mean unpredictable costs. BizMachine works on an annual subscription with no credits.
BizMachine Customer Results
Area of use
Typical result
Customer
Sector
Sales administration
Over 50% reduction in admin work
Liftago
Logistics
Candidate identification
~70% time saving
CSP Consulting
HR
Inbound lead qualification
More efficient assessment thanks to CRM integration
Globalpayments
Financials
NIS2 targeting
Faster pipeline management
CodersLab
IT
Regional sales planning
More accurate picture of customer distribution
MAN Trucks & Bus
Automotive
Multi-country prospecting
Unified process in CZ, SK and PL
Merchantee
E-commerce
Meeting preparation
Hours of work saved
Assetio
Finance
In BizMachine Prospector you see full financial statements directly from official sources: revenue, profit, and historical trends. Cognism lists revenue, headcount, and location for companies - but for qualification in B2B finance or logistics, that often is not enough.
BizMachine maps parent and subsidiary companies across 5 CEE countries. Cognism does not list ownership structures in its public offering.
BizMachine tracks tenders, management changes in the company registry, fleet data, MOT anniversaries, insolvencies - dozens of signals tied directly to Central European public sources. Cognism offers signals on hiring, funding, job changes, and technographics globally, plus Bombora intent data on product search.
BizMachine covers the entire Central European market including small companies and sole traders. Cognism focuses primarily on UK, USA, DACH, and other Western European markets.
BizMachine WebTracks shows you which companies are visiting your website right now. Cognism does not offer this feature.
BizMachine works on an annual subscription with no per-contact fees. Cognism uses a credit system (1 credit = 1 revealed contact) - at higher prospecting volumes, that shows up on the invoice. For teams handling large contact volumes, BizMachine is more predictable.
That is why many companies use both tools at the same time: Cognism for breadth and Western Europe, BizMachine for depth and Central Europe.
Honest assessment
When is Cognism the better choice?
✓ Your primary market is UK, DACH, or Western Europe - Cognism has deeper contact data there.
✓ Phone-verified mobile numbers are essential for you - Diamond Data offers verified contacts with higher call connect rates.
✓ You need a Chrome extension for LinkedIn prospecting directly.
✓ You want data on what companies are actively searching for (Bombora intent data).
Not sure which tool fits your situation better?
Talk to our team - no commitment
Practical example
What is the difference between BizMachine and Cognism?
Is BizMachine better than Cognism?
Is Cognism suitable for Czech companies?
What is the best Cognism alternative for Central Europe?
How does BizMachine pricing compare to Cognism?
Can I switch from Cognism to BizMachine?
Which company database has better coverage in Czech Republic?
Does Cognism have Czech buying signals?
Is Cognism GDPR compliant?
Which tool integrates with Raynet CRM?
Can I use BizMachine and Cognism at the same time?
What is Cognism Diamond Data?
Does BizMachine offer a free trial?
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Czech Republic
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