Which sales intelligence tool connects to Raynet CRM automatically?

29.6.2026

7 min

reading time

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CRM only knows what the sales rep last entered about each company. But company data changes - directors rotate, revenue grows or drops, contacts move elsewhere. Manually checking records for hundreds of companies is not realistic for most teams, so the sales team ends up working with outdated data.

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Which company data tool integrates automatically with Raynet CRM?

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BizMachine Prospector is a tool that connects to Raynet CRM natively - right inside Raynet, with no need for Zapier or third-party services. Sales teams that use it save up to half the time they used to spend on company data administration, based on customer experience. For example, the Liftago team cut their admin work by more than 50 % through automation and tool integration (Robert Pradl, Sales Lead).

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BizMachine Prospector connects to Raynet CRM automatically. Every company card in the CRM is enriched with key data - revenue, company health, headcount, branches, contacts, LinkedIn, and tags from Prospector.

5 min

Setup with no IT department

7M+

Companies from CZ, SK and PL

50 %

Admin time saved

Last verified: June 2026

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What data does BizMachine automatically add to Raynet?

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After you activate the integration, BizMachine enriches every company card in Raynet with data from Prospector. Sales reps see key company information directly in the CRM - without switching between tools.

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Account details and custom fields

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BizMachine automatically fills in basic information and enriches the CRM with custom fields grouped into a Prospector panel. These fields are stored directly in Raynet - you can use them to filter and segment your client list. Every record comes from a verified source.

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Data field	What it is used for
IČ, DIČ	The basis for automatic matching - BizMachine identifies the company and fills in everything else
Date of incorporation	You know how old the company is - a quick signal of stability, anniversaries, or new opportunities
Address	Makes it easier to search and segment by location
Phone, email, website	Direct contacts for key decision-makers - phone, email, and website right on the card
Headcount	Quick lead qualification - you know how large the company is, without extra research
Industry	Filter and segment by sector without manual tagging
Revenue	You know whether the company fits your segment - without searching through annual reports
Total assets	Overview of the company's asset size - complements the revenue picture
Company health	How the company is doing financially - at a glance
Risks	Alerts for insolvency, foreclosures, or other issues
Number of branches	Reveals hidden potential - a company with branches can mean a larger deal
Number of e-shops	A signal of the company's online activity
Number of linked companies	You see the holding structure - who actually makes the decisions
LinkedIn, Facebook, Twitter	Direct links to profiles - faster research before a meeting
Tags from Prospector	Transfers segmentation from BizMachine directly into the CRM with a BP: prefix for easy identification

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You cannot manually overwrite the custom fields in Raynet - BizMachine keeps them synced automatically.

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Prospector Data tab

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On a separate tab called "Data from Prospector", you will find the full company profile from BizMachine. It includes all available data: basic details, contacts, financials, ownership structure. And for every company, business signals - new director, address change, new branch, and more.

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Activity index

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In the right-hand panel of the company card, a BizMachine tab appears with an activity index. At a glance, you can see how active a company is: whether it has a LinkedIn profile, a website, is actively hiring, or has recently been mentioned in the media.

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How does the BizMachine and Raynet integration work?

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A Raynet admin can complete the setup in 5 minutes, without IT support:

In BizMachine Prospector, open Settings > API and copy your API key
In Raynet, click on your profile in the top right corner and select "Settings". In the left menu, choose Add-Ons > Informations about companies > Prospector > Settings
Paste the API key from BizMachine and click Activate
Ask BizMachine support to set up API limits
When you create a new client, data from Prospector is filled in automatically

How to verify the integration is working:

Open any company card in Raynet
Look for the Prospector Data tab
Check that the client card's right-hand panel shows an active "Prospector" tile
In the right panel, you see the BizMachine widget with the activity index

If the tile is missing or inactive, check that the API key is correctly saved in the settings.

You can bulk-update existing companies with a single click directly in the integration settings. Optionally, you can also set up company transfer from Prospector to Raynet using tags - separately for Czech, Slovak, and Polish companies.

For a detailed step-by-step guide, see the BizMachine Help Center

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Who benefits most from the BizMachine + Raynet integration?

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The integration is most valuable for B2B teams that sell to companies in the Czech Republic, Slovakia, or Poland and need up-to-date data in their CRM without manual work. Specifically, it is for sales managers and sales ops teams who:

have dozens or hundreds of companies in Raynet and cannot manually track what is happening with each one
need CRM data to stay current without sales reps having to fix it by hand
target the Czech market and always want to know who they are dealing with
sell to or expand into foreign markets - SK or PL
want to transfer companies from Prospector to Raynet using tags

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Why choose BizMachine Prospector for Raynet?

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You can connect multiple company data sources to Raynet. Besides BizMachine Prospector, there is Cribis - a service by the information agency CRIF for verifying creditworthiness and business relationships. The difference lies in what data you get and where you see it.

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Data source in Raynet	How it works	Coverage	What you get
Cribis (CRIF)	Paid service, reports from the client card menu	CZ / SK	Reports on the Cribis website
BizMachine Prospector	Native integration via API key (5 minutes)	CZ / SK / PL	Synced panel directly on the card: revenue, company health, contacts, branches, linked companies + business signals

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BizMachine Prospector differs from Cribis in the areas that matter most to sales teams in Central Europe:

Data directly on the card, not on an external website. Cribis redirects you to a report on cribis.cz. BizMachine Prospector adds data directly to the company card in Raynet and keeps it updated - the sales rep sees it without leaving the CRM.
Depth and breadth of data for Central Europe. The BizMachine database covers 11.7 million companies from the Czech Republic, Slovakia, Hungary, Poland, and Germany; through this integration, data for Czech, Slovak, and Polish companies flows into Raynet.
Signals, not just a static record. BizMachine tracks changes at companies - new director, growth, hiring, insolvency - so you know when to reach out.
Traceable source for every data point. Every contact and number has a publicly traceable source and a date of last verification. All data is stored on servers in the EU.

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FAQs about the BizMachine and Raynet CRM integration

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What data does BizMachine add to Raynet CRM?

BizMachine adds to Raynet, among other things: IČ, DIČ, date of incorporation, address, phone, email, website, headcount, industry, revenue, total assets, company health (BizMachine rating), risks, number of branches, number of e-shops, number of linked companies, LinkedIn, Facebook, Twitter, and tags from Prospector.

How do you connect BizMachine with Raynet CRM?

A Raynet admin activates the connection in Extensions > Company information > Prospector (from the left menu) by entering the API key from BizMachine. The entire setup takes under 5 minutes and requires no IT support. For a detailed guide, see the BizMachine Help Center.

Is BizMachine in the Raynet Marketplace?

Yes. BizMachine Prospector is part of the Raynet Marketplace and is integrated directly in Raynet.

Does the integration work for companies in Slovakia and Poland?

Yes. Through this integration, data for companies from the Czech Republic, Slovakia, and Poland flows into Raynet.

How does BizMachine approach GDPR?

BizMachine processes personal data exclusively from publicly available sources, and this data relates to business activities, not the private lives of individuals. We have conducted a Legitimate Interest Assessment (LIA) pursuant to Article 6(1)(f) of the GDPR, which we regularly update. BizMachine does not provide legal advice.

Let us show you how it looks in your Raynet

You can set up BizMachine Prospector in Raynet in 5 minutes. Then your CRM has up-to-date data on more than 7 million companies from the CZ, SK, and PL markets - revenue, owners, company health - without ever entering it manually - book a free demo.

Last verified: June 2026.

Tereza Rejchrtova

Tereza Rejchrtova helps people understand how to use data to their advantage. She has over five years of experience in SaaS marketing, specializing in product and content marketing for B2B. She focuses on connecting complex topics with clear, accessible content.